About Supply Bridge
Bridging Smart Solutions
Driving Innovation in Automotive Supply Chain Management: Revolutionizing how the automotive industry optimizes logistics, reduces costs, and enhances collaboration through cutting-edge technology and strategic partnerships.
Introducing Supply Bridge SupplyBridge
We are Supply Bridge, a SCaaS platform enhancing manufacturing supply chains with digital solutions, boosting efficiency and resilience.
Supply Bridge at a Glance
Supply Bridge is a global leader in innovative supply chain solutions, headquartered in San Francisco. Our mission is to enhance efficiency and sustainability across industries through cutting-edge technology.
Our core offerings include Supply Chain Management Software, Predictive Analytics, Supplier Relationship Management, and Sustainability Solutions.
We serve diverse industries, recognized for our innovation and excellence. Collaborating with industry leaders and academia, we drive continuous innovation, leveraging AI, IoT, and blockchain.
Committed to social responsibility, we contribute to community initiatives. Join our dynamic team and be part of transforming supply chain management!
Our Vision
Our vision is to lead automotive procurement by connecting buyers and suppliers globally, driving efficiency, innovation, and sustainability. We empower businesses to leverage technology and build strong partnerships.
Our Mission
At Supply Bridge, we revolutionize the automotive supply chain by connecting innovators with top suppliers through our digital platform. Committed to efficiency and sustainability, we drive industry advancements and global success.
Empowered by Visionary Leadership
Baran Gumusel
Founder & CEO @ SupplyBridge
Throughout my career in supply chain and procurement—at companies like Bosch, Volkswagen, BMW, Daimler Trucks, and later as an executive at an EV startup—I was constantly working with suppliers around the world. Whether I was in a large OEM or a fast-growing company, I saw the same struggle: buyers couldn't find the right suppliers, and suppliers couldn't access the right buyers.
Onboarding was slow, data was fragmented, and trust was built manually. That moment stuck with me. I realized the industry didn't need more generic tools—it needed the right one.
That's why we built Supply Bridge®—a vertical platform that understands how manufacturing really works. One that combines deep industry know-how with intelligent tools like AI and big data to connect buyers and suppliers with clarity, trust, and speed.
Global Team
SupplyBridge's strength lies in its diverse expertise. With decades of experience in the automotive industry spanning OEMs, suppliers, strategy, finance and digital platforms, we deliver innovative, technology-driven solutions that exceed our clients' expectations worldwide.
Our Strategic Advisors
Our Senior Advisors are seasoned industry veterans with extensive experience at leading global automotive and technology firms. Their invaluable insights and strategic guidance drive Supply Bridge toward innovation and global excellence.
Dr. Johann Wieland
Former BMW China CEO
Dr. Johann Wieland has over 35 years of experience in the automotive industry, holding key roles in finance and purchasing, including global responsibility for powertrain and indirect purchasing. He is also the former CEO of BMW China.
Zafer Engin
Former DHL Executive
20 years of experience at executive level in the logistics industry, bringing deep expertise in global supply chain operations and last-mile delivery solutions.
F. Nikolaus Soellner
Former A.T. Kearney Executive
32 years with KEARNEY, former head of Global Automotive Practice KEARNEY. Expert in automotive strategy, operational excellence, and digital transformation.
Markus Nels
+30 Years Automotive Executive
International senior executive in the automotive industry with expertise in sales & marketing, procurement, and startup management across multiple global markets.
Metehan Ozbenim
Former Raw Material Executive
From 2009 to 2024, he was Director at ETIMADEN's Shanghai distributor, overseeing sales, logistics, and supply chains. He led restructuring efforts and improved margins through optimized operations in Turkey and China.
Prof. Dr. Robert Lobue
Former SAP Executive and Business School Dean
Successful executive, board member and academic leader in the technology and automotive industry. Former university professor, dean of a business school, researcher and author. Serves on boards of charities and NGOs.
"In a world of rapid technological change, speed has become a critical success factor - especially the speed of innovation. The emergence of IoT, open source technologies and advanced semiconductor development has accelerated this change across all industries."
"In this environment, proprietary data systems often represent an obstacle to innovation. Independent and open data infrastructures are essential in order to remain competitive."
"This is where SupplyBridge makes the difference: by providing an independent industry database, the platform enables faster, smarter and more collaborative decision-making."
Dr. Johann Wieland
Former BMW China CEO
Change your automotive experience today
Step into the future of supply chain management in the automotive industry with SupplyBridge.